All in Art
What exactly is it that a buyer is looking for when they make the decision to purchase an artwork? Are they looking for an artwork which is the right colour, size or subject to fit into their home decor? Or are they looking for something else entirely? A fissure of pleasure experienced over and over again each time they look at the artwork in their own home?
Your artistic children do not belong to you. They are life’s longing for self expression. Letting go of your art creations is important if they are to find new homes. Yet you can be full of anxiety - will they be loved by others as you love them yourself?
What makes a successful art exhibition? Gallerists can provide a special bridge between an artist’s work and its audience, advocating for the artwork on the artist’s behalf. They handle the installation, marketing and selling of the art, leaving the artist free to talk to their audience and enjoy the ‘buzz’ of the exhibition opening.
Do we truely value what we do? If the answer is no, is this about the ‘tall poppy’ syndrome or living ‘under the radar’ as a woman, to not draw attention to yourself? This undervaluing can translate into how you value your own creations and artworks. What do you choose to exhibit or share?
Artist talks are a bit like your Monday morning school ‘show and tell’. It’s about explaining what you have done; the how and why of making art. For my MA Arts & Place final project, I gave an artist talk and film screening which showed how I collaborated with nature ‘on site’ and how mark making can be used as an immerse experience.
Self publishing is a fantastic way to create a printed catalogue of your art project. The images in a book retain the essence of place, the sounds heard and smells experienced there as well as a document of art created ‘on site’. Books can become ambassadors of your work, able to travel and represent you when you can’t be there yourself.
Can artists save the world? Papermakers are giving it a try! Presenting at the International Association of Hand Papermakers and Paper Artists (IAPMA) congress in Dresden were papermakers from around the world, sharing ideas, goodwill and challenging us to find creative ways to be sustainable.
Art is never created in a vacuum. It is always a product of its time, taking its influences from politics, society and the artist’s experiences of life. Art challenges and disrupts, it expands our thinking as I discovered this week at the Tate Modern in London.
It’s disappointing to reject artworks you know you have laboured over. Painful as it may be, we have to ‘kill our darlings’, the works that we have spent so long with, they no longer feel fresh. Instead, think of these as pilots, leading the way for the better works to follow.
What’s the secret to selling art? Time and time again, I’ve found that my artworks that sell almost make themselves. They jump from the paper with joy and fizz with delight in their frames. Quite often the artworks I labour over for many hours and days are not the ones that sell.
