All in art sales
What exactly is it that a buyer is looking for when they make the decision to purchase an artwork? Are they looking for an artwork which is the right colour, size or subject to fit into their home decor? Or are they looking for something else entirely? A fissure of pleasure experienced over and over again each time they look at the artwork in their own home?
Your artistic children do not belong to you. They are life’s longing for self expression. Letting go of your art creations is important if they are to find new homes. Yet you can be full of anxiety - will they be loved by others as you love them yourself?
What’s the secret to selling art? Time and time again, I’ve found that my artworks that sell almost make themselves. They jump from the paper with joy and fizz with delight in their frames. Quite often the artworks I labour over for many hours and days are not the ones that sell.
